The capitalist marketplace, progressives bemoan, is a chilly monster: it disrupts social bonds, erodes emotional attachments, and imposes an summary utilitarian rationality. However what if such hallowed opinions are totally deceptive? This e-book argues that the manufacturing of recent assets of religion and appeal is a very powerful to the dynamics of the capitalist financial system. Distinctively secular styles of enchantment and attachment provide brand new establishments a binding drive that was once now not to be had to extra conventional sorts of rule. Elaborating his selection method thru an engagement with the semiotics of cash and the family tree of financial system, Martijn Konings uncovers capitalism’s emotional and theological content material as a way to be mindful the paradoxical assets of brotherly love and legitimacy that it instructions. In creating this standpoint, he attracts on pragmatist concept to remodel and revitalize the Marxist critique of capitalism.